Director of Marketing and Membership, Cornell Alumni Association of Northern California

Posted by Cornell Alumni Association of Northern California on 09/10/2013
Submitted by Loreal Maguire

General Information

Nomination start - 05/15/2015
Nomination end - 05/29/2015
Process for Filling Position: Submission of a nomination
Number of Seats: 0
Location: Bush Street #24, San Francisco, California 94104, United States
Eligible Constituent(s): Alumni, Parents

Summary of Position

The Director, Marketing and Membership is responsible for the promotion of club membership and the development of strategies designed to grow overall membership base. The Director works cross-functionally with other board members to integrate membership development strategies into club activities and communications.

Cornell Interests:


Regional Clubs

Talent Expectations: Skills


Layout and/or Design
Write and/or Edit
Regularly evaluate membership development strategies including pricing and benefits. Propose any changes to the Board for approval Provide guidelines for event branding


Lead a Group
Manage Projects
Serve on a Committee or Board
Maintain database of members. Develop and maintain programs to attract new members. Coordinate membership drives and/or members-only events to attract new and retain existing and/or expired members.

Build/Maintain Relationships

Engage Individuals
Represent Cornell
Drive membership growth. Responsible for engaging sponsors to support club programming as needed.


Services: Consumer Services

Responsible Contact

Contact Name:
Nancy Abrams Dreier
Volunteer Position Title:
Director, West Coast Engagement and Cornell Silicon Valley

Time Commitment

Average Time Commitment: 3-5 hrs/month
Duration: Not Applicable
Term of Office: 1 year
Number of terms in Office: 1 term


Prerequisites Familiarity with contact management, Marketing experience, Membership development

Hiatus Required? No hiatus required
Dues Required? Yes


Meeting Attendance Required? Yes

Meeting Location(s):
On Campus: No
Off Campus: Yes
Off Campus Location: Each club has a different meeting location.
Conference Call: No
Meetings per year: Monthly

Other Meeting Details: Meetings are in person or using software.

Additional Attendance Requirements: Club affinity outreach chairs are invited to attend CALC and are encouraged to attend any other additional training opportunities available to them. Attend Annual member meeting

Yearly Philanthropic Expectation:

Make a gift to Cornell at a level of individual comfort

Alumni Trustee Election

Vote in the annual trustee election